About Shari

Shari Jaeger Goodwin

Shari Jaeger Goodwin

Jaeger2, Strategies for Success, is an innovative business coaching and leadership training firm founded by Shari J. Goodwin in 2009. Shari has over 20 years of experience in leadership, staff development and business growth in science and technology industries and is an expert instructor of emotional intelligence.

As a former engineering manager and director for an international engineering firm, she knows first-hand the challenges of maintaining a competitive edge. She’s developed winning proposals ranging in value from $100,000 to $65 million. As Director of The Jaeger Group, a family-owned information technology staffing and consulting firm, she produced over $2 million in new revenue through cold call sales in the first year of start-up. Shari worked with small start-ups to develop staffing plans and ensure timely product releases and coached hundreds of applicants in resume writing and interviewing techniques to find jobs and achieve their dreams.

Shari Jaeger Goodwin with Cali equine assisted coaching

In 2009, Shari left a lucrative corporate position as Director of Program Strategy and formed Jaeger2 to help businesses and individuals affected by the recession. Fear, overwhelm and uncertainty were common during those challenging economic times and business owners needed to quickly regain confidence and market position or risk bankruptcy. Strong leadership is a critical element for success so in addition to her coaching and consulting services, Shari developed a unique leadership training program using horses to help her clients find balance, clarify their business vision, review options, and plan a path forward. This powerful program, Alpha Horse Leadership Training for HUMANS,™ has grown over the years and Shari‘s best-selling book, Take the Reins! 7 Secrets to Inspired Leadership, features the profound teachings from the horses.

Shari’s horse experience is extensive. She owned and operated a premier horse boarding and training facility, a personal dream from childhood. She worked to rescue and rehabilitate ex-racehorses. And she owned a breeding farm and was a competitive rider. All of her personal horses now assist her as “equine coaches,” expediting client transformation and yielding powerful immediate results.

Shari’s commitment to excellence, unique personalized service, and in-depth knowledge of business practices is highly valued by her clients. She is a sought-after public speaker and facilitator for strategic planning and team-building retreats and has published many articles.

Shari holds a Master’s Degree in Environmental Biology and undergraduate degrees in Zoology and English. She is trained in personal and executive coaching by the College of Executive Coaching, has completed coursework in the Epona Method,™ Linda Kohanov’s highly acclaimed approach to equine-facilitated learning, and is a certified Equine Experiential Education Association Instructor (E3A) and Equine Assisted Growth and Learning Association (EAGALA) practitioner in equine-assisted psychotherapy. She serves on the Board of  the George Mason University School of Business Women in Business Consortium. Shari is a member of Women in Technology; the American Society for Talent Development; and several local Chambers of Commerce. She also serves as leadership consultant to Leadership Fauquier.  Jaeger2 is a certified woman-owned small business.